Upcoming Entrepreneurship Seminar

On June 25th, I'll be teaching an all-day seminar on Entrepreneurship at Marylhurst University. While it is generally reserved for current MBA and business management students, the school is welcoming community members to attend as well. Below is information about the class: Entrepreneurship involves the process of converting an idea or invention into a successful enterprise … Continue reading Upcoming Entrepreneurship Seminar

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Broad Advertising vs. Targeted Ads

  Last week, I was talking to my father about one his favorite pastimes: fishing. When talking about where and how to catch fish, I realized that it served as a perfect metaphor for digital marketing, especially how people treat social media. Whenever I get asked what the best social media site to use is, … Continue reading Broad Advertising vs. Targeted Ads

When Google Alerts Doesn’t Work

If you are responsible for brand monitoring, vanity searching (aka Googling yourself), or measuring social media temperament for your company, you're probably using Google Alerts. If you aren't, you should go and sign up for their notification system. It's pretty good.If you have been using Google Alerts for a while though, you might notice that things sometimes … Continue reading When Google Alerts Doesn’t Work

How to Reach Out to a Diverse Audience Without Being Offensive

In the world of marketing and communication, the words ‘diversity,’ ‘inclusion,’ and ‘representation’ are often thrown around and emphasized but in a very superficial manner. Specialists will look at a catalog or commercial and suggest to include more people of color, nontraditional gender roles, or different body types. While all of these things are important, … Continue reading How to Reach Out to a Diverse Audience Without Being Offensive

10 Steps to Creating the Ultimate Social Media Marketing Plan

If you want to create a digital and social media marketing strategy, you'll want to follow these simple steps: Create Something Worth Marketing. A product or service should be so good that it practically sells itself. This is the most important step....if you begin marketing your product before it is ready, you'll be destroyed in the … Continue reading 10 Steps to Creating the Ultimate Social Media Marketing Plan

How Sony Destroyed Microsoft in the Video Game Marketing Wars

There's also been a healthy rivalry between video game consoles, especially between Sony and Microsoft. The heavyweight championship bout between these giants is at one of the video game world's most important events: E3. Microsoft fumbled with their announcement of a new system, the Xbox One, confusing gamers with convoluted used game policies (essentially, you … Continue reading How Sony Destroyed Microsoft in the Video Game Marketing Wars

How to Google Yourself (and Why You Should Do It)

Googling yourself isn't just a running joke on 30 Rock, it's actually important for brands, reputation management, background checks, and privacy. Whether you are launching a marketing campaign, conducting a job search, or just curious about what comes up with your name, you'll want to "Google yourself" properly with these steps: Learn how to use … Continue reading How to Google Yourself (and Why You Should Do It)

3 Broad Impacts the Internet has made on Marketing

  I was recently asked to profile three, broad ways the internet has impacted marketing. Here's my take on it: The Internet has transformed marketing in a number of ways. Three of the greatest impacts include: Consumers now have the power. Previously, brands had all of the control in terms of messaging. However, with the Internet ("Web … Continue reading 3 Broad Impacts the Internet has made on Marketing

New Changes to Facebook Event Pages

  Just when you think you have the hang of creating a Facebook event page, it changes again. Gone are the days of the "poster" image that you would see in the top left corner (event pages created prior to the change will still retain this). Now, event pages have a new "Event Photo" banner on the … Continue reading New Changes to Facebook Event Pages