Amazon is now offering a free ebook version of my book, How to Get Sponsorships and Endorsements, with the purchase of a print version. To celebrate, I’m going to give away a few free digital copies of the book myself – no purchase necessary. It’s simple, just tweet at me @SimonTheTam with the number one reason […]Read more "How to Get Sponsorships and Endorsements Free Book Offer"
I recently wrote an article full of tips for networking for musicians. This led to a few requests for tips on Twitter. Here are my tips, all delivered in 140 characters or less to help get you more followers, a more engaged followers, and a more interesting profile. 1) “Brevity is the soul of wit.” […]Read more "62 Twitter Tips in 140 Characters or Less"
1. On Engagement: Treat Social Media more like a telephone and less like a megaphone. 2. On Channels: Use only the social media sites that you can commit to managing effectively and that your audience uses. There’s no point in signing up for the newest, hottest social media site if your customers aren’t there. […]Read more "10 of My Best Social Media Tips"
543. That’s how many digital communication channels I manage right now. Between email, social media, and online advertising for my businesses, organizations I work/volunteer for, my clients, and my personal use, that’s 543 different accounts, login authentications, areas to send/receive messages, or even places to have a potential communications crisis. I know some people with far […]Read more "5 Strategies for Managing Multiple Social Media Marketing Channels"
Recently, I spent a weekend seeing friends and family in San Diego. I have a very diverse group of loved ones down there from multiple cultures and age groups. Without thinking, I was automatically switching from English to Spanish to Mandarin and back. In linguistics, they call this code-switching. Code-switching how those of us connect […]Read more "Codeswitching and the Language of Social Media"
Last week, Fast Company released an article about the world’s first “Twitter Hotel,” Sol Wave House. It’s a new experience where you can get service simply by tweeting about it, see who is sitting/staying where, and even get invited to private parties through their hashtag system. Here’s their promotional video: Will it work? I don’t […]Read more "3 Things to Learn From the World’s First “Twitter Hotel”"
If you don’t know about Facebook’s auto-generated pages, you should definitely search for your business page on Facebook to see what comes up…because chances are, other users are finding their way to unofficial accounts and can potentially distort information about you. How to search for your pages on Facebook the right way: Begin by […]Read more "How to Fix Duplicate Pages in Facebook"