This past weekend, I had the honor of presenting at University of Pennsylvania’s Penn Law APALSA conference. It was an incredible event with an impressive array of speakers, including Judge Pamela Chen (U.S. District Court Judge, Eastern District of New York), Helen Wan, Associate General Counsel, Time Inc., Deeana Jang (Chief, Federal Coordination and Compliance Section, […]Read more "Penn Law APALSA Recap"
Last week, I was talking to my father about one his favorite pastimes: fishing. When talking about where and how to catch fish, I realized that it served as a perfect metaphor for digital marketing, especially how people treat social media. Whenever I get asked what the best social media site to use is, […]Read more "Broad Advertising vs. Targeted Ads"
This past weekend, I lectured at Stanford University on the “Reclaiming of Words and Ideas.” Reclaiming cultural icons, symbols, language, and ideas (otherwise known as reappropriation) has something that has been occurring through nearly every social strata of human history for thousands of years. In recent decades, social justice activists have been using this tactic […]Read more "Stanford University Recap"
I recently received two very common questions about businesses and social media. Here are my answers: 1) What are the top social media skills every business executive should possess? The most important social media skill that every business executive should posses is the ability to connect with their target audience. This involves being able to write well (and succinctly) as well as the […]Read more "Answers to Popular Questions About Social Media and Business"
If you are responsible for brand monitoring, vanity searching (aka Googling yourself), or measuring social media temperament for your company, you’re probably using Google Alerts. If you aren’t, you should go and sign up for their notification system. It’s pretty good. If you have been using Google Alerts for a while though, you might notice that things […]Read more "When Google Alerts Doesn’t Work"
In the world of marketing and communication, the words ‘diversity,’ ‘inclusion,’ and ‘representation’ are often thrown around and emphasized but in a very superficial manner. Specialists will look at a catalog or commercial and suggest to include more people of color, nontraditional gender roles, or different body types. While all of these things are important, […]Read more "How to Reach Out to a Diverse Audience Without Being Offensive"