543. That’s how many digital communication channels I manage right now. Between email, social media, and online advertising for my businesses, organizations I work/volunteer for, my clients, and my personal use, that’s 543 different accounts, login authentications, areas to send/receive messages, or even places to have a potential communications crisis. I know some people with far […]Read more "5 Strategies for Managing Multiple Social Media Marketing Channels"
Recently, I spent a weekend seeing friends and family in San Diego. I have a very diverse group of loved ones down there from multiple cultures and age groups. Without thinking, I was automatically switching from English to Spanish to Mandarin and back. In linguistics, they call this code-switching. Code-switching how those of us connect […]Read more "Codeswitching and the Language of Social Media"
Last week, Fast Company released an article about the world’s first “Twitter Hotel,” Sol Wave House. It’s a new experience where you can get service simply by tweeting about it, see who is sitting/staying where, and even get invited to private parties through their hashtag system. Here’s their promotional video: Will it work? I don’t […]Read more "3 Things to Learn From the World’s First “Twitter Hotel”"
If you don’t know about Facebook’s auto-generated pages, you should definitely search for your business page on Facebook to see what comes up…because chances are, other users are finding their way to unofficial accounts and can potentially distort information about you. How to search for your pages on Facebook the right way: Begin by […]Read more "How to Fix Duplicate Pages in Facebook"
Monday marks the inaugural Social Media Giving Day, a day to rally the social media community in order to set a world record for the most donations given in one day through social media. Here are five reasons why you should care (and why you should participate): Social Responsibility should be a major component of your […]Read more "5 Reasons to Participate in Social Media Giving Day"
One of the most commonly asked questions of me is about my sleep, or more specifically, when I find the time to sleep. In addition to working full time and participating in a rigorous MBA program full time, I also run three businesses, am starting a nonprofit (and volunteer/sit on the board for six others), […]Read more "12 Productivity Tips That Give You More Time"
If you want to create a digital and social media marketing strategy, you’ll want to follow these simple steps: Create Something Worth Marketing. A product or service should be so good that it practically sells itself. This is the most important step….if you begin marketing your product before it is ready, you’ll be destroyed in the […]Read more "10 Steps to Creating the Ultimate Social Media Marketing Plan"