If you are responsible for brand monitoring, vanity searching (aka Googling yourself), or measuring social media temperament for your company, you’re probably using Google Alerts. If you aren’t, you should go and sign up for their notification system. It’s pretty good. If you have been using Google Alerts for a while though, you might notice that things […]Read more "When Google Alerts Doesn’t Work"
In the world of marketing and communication, the words ‘diversity,’ ‘inclusion,’ and ‘representation’ are often thrown around and emphasized but in a very superficial manner. Specialists will look at a catalog or commercial and suggest to include more people of color, nontraditional gender roles, or different body types. While all of these things are important, […]Read more "How to Reach Out to a Diverse Audience Without Being Offensive"
I’ve added a page for all of my upcoming lectures, panels, and performances. Here’s a quick preview of events on the horizon: January 19, 2014: Stanford, CA – Stanford University: Listen to the Silence conference January 31, 2014: Portland, OR: Portland Community College – The Dean Shirley Anderson Conference February 8, 2014: Philadelphia, PA: University […]Read more "Upcoming Appearances"
Currently, my band is fighting a battle with the United States Patent and Trademark Office over the right to register a trademark on our name. It’s been going on for four years now. Today, the Oregonian published an opinion piece that I wrote talking about the case. You can read it here. I suppose in […]Read more "Oregonian Opinion post: A New Slant on Racism"
My post about 62 Twitter tips in less than 140 characters or less each is now up at Huffington Post. I’ll be writing about small business, digital marketing, and tech from time to time there now.Read more "62 Tips for Twitter Now Featured at Huffington Post"
I’m wrapping up my final term in an MBA program right now, with a concentration in Marketing. So what exactly does the Master of Business Administration degree do? For some, it’s to help unlock higher earning potential as well as to open up possibilities for obtaining an executive-level position at a company. For others, it […]Read more "4 Things They Don’t Teach You in MBA Programs (But Really Should)"