Free Book Promotion

This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased […]

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Using Social Media to Deliver Strategic Communications

It’s common to hear phrases like “think strategically,” “strategic communications,” or “marketing strategy.” Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, […]

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When Google Alerts Doesn’t Work

If you are responsible for brand monitoring, vanity searching (aka Googling yourself), or measuring social media temperament for your company, you’re probably using Google Alerts. If you aren’t, you should go and sign up for their notification system. It’s pretty good. If you have been using Google Alerts for a while though, you might notice that things […]

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