Today, I was a guest curator on OPB’s State of Wonder, a show about the arts, talking about my newly released book, Music Business Hacks. I was blessed to be joined by some incredible people: Frank Portman, YA author and lead singer of The Mr. T Experience Angela Weber, one half of The Doubleclicks […]Read more "Guest Curating State of Wonder on OPB"
Are you listening? Are you really listening? I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. However, some might not know how or where to listen. This is important because you want to know what’s being said about you and where are they saying it. You’ll also want to know how […]Read more "Social Media Listening Tools That Everyone Should Be Using"
It’s common to hear phrases like “think strategically,” “strategic communications,” or “marketing strategy.” Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, […]Read more "Using Social Media to Deliver Strategic Communications"
I recently received two very common questions about businesses and social media. Here are my answers: 1) What are the top social media skills every business executive should possess? The most important social media skill that every business executive should posses is the ability to connect with their target audience. This involves being able to write well (and succinctly) as well as the […]Read more "Answers to Popular Questions About Social Media and Business"
If you are responsible for brand monitoring, vanity searching (aka Googling yourself), or measuring social media temperament for your company, you’re probably using Google Alerts. If you aren’t, you should go and sign up for their notification system. It’s pretty good. If you have been using Google Alerts for a while though, you might notice that things […]Read more "When Google Alerts Doesn’t Work"
I recently wrote an article full of tips for networking for musicians. This led to a few requests for tips on Twitter. Here are my tips, all delivered in 140 characters or less to help get you more followers, a more engaged followers, and a more interesting profile. 1) “Brevity is the soul of wit.” […]Read more "62 Twitter Tips in 140 Characters or Less"