Are you listening? Are you really listening? I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. However, some might not know how or where to listen. This is important because you want to know what’s being said about you and where are they saying it. You’ll also want to know how […]Read more "Social Media Listening Tools That Everyone Should Be Using"
During a long drive today, I had some time to think about the status quo, tradition, and people who justify their actions because “that’s the way it’s always been done.” Here are some thoughts about that: If you do what you’ve always done, you’ll never achieve more than you ever have. In fact, the law […]Read more "Thoughts about the Status Quo"
It’s common to hear phrases like “think strategically,” “strategic communications,” or “marketing strategy.” Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, […]Read more "Using Social Media to Deliver Strategic Communications"
I’ve been out sick most of this week so I decided to pick up Simon Sinek’s Start With Why and Guy Kawasaki’s Enchantment. Hoping to read them tomorrow when I’m feeling a little better. I love Sinek’s notion that people don’t buy what you do but rather why you do what you do. It’s the reason why […]Read more "Start With Why by Simon Sinek"
During the past month, I’ve been a part of two hiring committees and served as an advisor for the recruitment efforts of four other groups. I’ve combed through hundreds of resumes, read responses to supplemental questions that have been asked, and have had the privilege of meeting some incredible talent. Anyone who has been […]Read more "Creating the Right Team: Passion Makes the Difference"
In the world of marketing and communication, the words ‘diversity,’ ‘inclusion,’ and ‘representation’ are often thrown around and emphasized but in a very superficial manner. Specialists will look at a catalog or commercial and suggest to include more people of color, nontraditional gender roles, or different body types. While all of these things are important, […]Read more "How to Reach Out to a Diverse Audience Without Being Offensive"
I’m wrapping up my final term in an MBA program right now, with a concentration in Marketing. So what exactly does the Master of Business Administration degree do? For some, it’s to help unlock higher earning potential as well as to open up possibilities for obtaining an executive-level position at a company. For others, it […]Read more "4 Things They Don’t Teach You in MBA Programs (But Really Should)"