Free Book Promotion

This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased […]

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Thoughts about the Status Quo

During a long drive today, I had some time to think about the status quo, tradition, and people who justify their actions because “that’s the way it’s always been done.” Here are some thoughts about that: If you do what you’ve always done, you’ll never achieve more than you ever have. In fact, the law […]

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Using Social Media to Deliver Strategic Communications

It’s common to hear phrases like “think strategically,” “strategic communications,” or “marketing strategy.” Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, […]

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Start With Why by Simon Sinek

I’ve been out sick most of this week so I decided to pick up Simon Sinek’s Start With Why and Guy Kawasaki’s Enchantment.  Hoping to read them tomorrow when I’m feeling a little better. I love Sinek’s notion that people don’t buy what you do but rather why you do what you do. It’s the reason why […]

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