Developing Truly Diverse and Inclusive Marketing and Communications

Tomorrow, Feb 17th, I’ll be presenting a workshop for the American Marketers Association Portland chapter called “Stop Tokenizing Me: How to Be Diverse and Inclusive In Your Marketing.” As I hint in the description, diversity and inclusion are often afterthoughts, especially in the world of marketing and communications. When “diversity” is seen as something to […]

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How to Get a TED Talk

My newest TED talk, “How to Get a TED Talk,” has just been uploaded to YouTube (though it has been retitled to “Pitching Your Way to the TEDx Stage”). Here it is: I hope you enjoy it. If you do, please consider sharing it. Thank you!

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Storybook Love

Tonight, I picked up Colorless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami from the bookshelf. I found an old bookmark a few pages in – it looks like I started reading it before, but for whatever reason, stopped. Then, I started thinking about how books are a lot like relationships. Sometimes, we just aren’t […]

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Free Book Promotion

This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on Amazon.com! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased […]

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How a Portland Event Being Cancelled Demonstrated White Privilege

This week, a controversy erupted over a local show in Portland, OR. It all stemmed from the promotional artwork meant to look like a Black Friday sale advertisement: The ad features several racial stereotypes about black culture: cocoa butter, oversized basketball jerseys, grills, and so on. Understandably, local racial justice activists were upset by this poster […]

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