This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on Amazon.com! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased […]Read more "Free Book Promotion"
This is a follow up to my first guide on How to Get a TED Talk (and what to do when you get there). As I am getting ready to present my fifth TEDx talk, I wanted to share some of the best practices I’ve learned along the way on preparing for a TED talk. […]Read more "7 Essential Tips to Prepare for Your TED Talk"
This week, a controversy erupted over a local show in Portland, OR. It all stemmed from the promotional artwork meant to look like a Black Friday sale advertisement: The ad features several racial stereotypes about black culture: cocoa butter, oversized basketball jerseys, grills, and so on. Understandably, local racial justice activists were upset by this poster […]Read more "How a Portland Event Being Cancelled Demonstrated White Privilege"
I’ve updated the appearances page with a few more entries. Some of the highlights include: July 12: Portland, OR – Music Millenium I’m hosting a discussion of arts and business as well as doing a book signing for my newest release, Music Business Hacks. The book isn’t really formatted for doing a straight reading, but we […]Read more "New Scheduled Appearances: TEDxSalem, Music Millenium, Oregon Paralegal Association"
For the past few years, there has been an onslaught of articles questioning the worth of higher education. Many of these have been examining the return on investment for MBA programs as well. Yet for all of the number crunching and statistics (hint: almost every major study confirms that education pays off), I found […]Read more "11 Options Available for New MBA Graduates to Launch Their Careers"
Today, I was a guest curator on OPB’s State of Wonder, a show about the arts, talking about my newly released book, Music Business Hacks. I was blessed to be joined by some incredible people: Frank Portman, YA author and lead singer of The Mr. T Experience Angela Weber, one half of The Doubleclicks […]Read more "Guest Curating State of Wonder on OPB"
Are you listening? Are you really listening? I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. However, some might not know how or where to listen. This is important because you want to know what’s being said about you and where are they saying it. You’ll also want to know how […]Read more "Social Media Listening Tools That Everyone Should Be Using"