The Story that Spreads is the One that Wins

Ten years after Enron: despite multiple court investigations clearing the company of many of the accusations, some people are still fighting to clear their name. Malcolm Gladwell writes about this condition that often is a part of the trigger-happy press – and even writes about the Enron situation extensively. It plagues politics, companies, and brands…but in the end, it’s the idea that spreads that ultimately wins out (not necessarily the best story, the true story, or the one that should spread).

Article about Enron here.

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