If you don’t know about Facebook’s auto-generated pages, you should definitely search for your business page on Facebook to see what comes up…because chances are, other users are finding their way to unofficial accounts and can potentially distort information about you. How to search for your pages on Facebook the right way: Begin by […]Read more "How to Fix Duplicate Pages in Facebook"
Monday marks the inaugural Social Media Giving Day, a day to rally the social media community in order to set a world record for the most donations given in one day through social media. Here are five reasons why you should care (and why you should participate): Social Responsibility should be a major component of your […]Read more "5 Reasons to Participate in Social Media Giving Day"
One of the most commonly asked questions of me is about my sleep, or more specifically, when I find the time to sleep. In addition to working full time and participating in a rigorous MBA program full time, I also run three businesses, am starting a nonprofit (and volunteer/sit on the board for six others), […]Read more "12 Productivity Tips That Give You More Time"
If you want to create a digital and social media marketing strategy, you’ll want to follow these simple steps: Create Something Worth Marketing. A product or service should be so good that it practically sells itself. This is the most important step….if you begin marketing your product before it is ready, you’ll be destroyed in the […]Read more "10 Steps to Creating the Ultimate Social Media Marketing Plan"
There’s also been a healthy rivalry between video game consoles, especially between Sony and Microsoft. The heavyweight championship bout between these giants is at one of the video game world’s most important events: E3. Microsoft fumbled with their announcement of a new system, the Xbox One, confusing gamers with convoluted used game policies (essentially, you […]Read more "How Sony Destroyed Microsoft in the Video Game Marketing Wars"
Media Bistro shared this great graphic over the benefits of digital marketing and how it provides a better return on investment than most other endeavors. Check out the article here: Social, Mobile, Content – The Digital Marketing Trio of 2013Read more "The Social Media Payoff"
It fascinates me to end that while most colleges offer classes and/or degrees in business, very few of the organizations are actually practicing what they teach. If anything, colleges should provide the very model of how to conduct business online. Unfortunately, due to limited resources and the disconnect between faculty and staff, this is […]Read more "Top 5 Mistakes Colleges Make with Social Media Marketing"