Thoughts about the Status Quo

During a long drive today, I had some time to think about the status quo, tradition, and people who justify their actions because “that’s the way it’s always been done.” Here are some thoughts about that: If you do what you’ve always done, you’ll never achieve more than you ever have. In fact, the law […]

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Using Social Media to Deliver Strategic Communications

It’s common to hear phrases like “think strategically,” “strategic communications,” or “marketing strategy.” Yet, for all of our education and focus on using strategy to deliver key initiatives, one thing is often overlooked: delivery of that information. This seems to be especially the case with social media and how many organizations approach it. In my experience, […]

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Start With Why by Simon Sinek

I’ve been out sick most of this week so I decided to pick up Simon Sinek’s Start With Why and Guy Kawasaki’s Enchantment.  Hoping to read them tomorrow when I’m feeling a little better. I love Sinek’s notion that people don’t buy what you do but rather why you do what you do. It’s the reason why […]

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How to Reach Out to a Diverse Audience Without Being Offensive

In the world of marketing and communication, the words ‘diversity,’ ‘inclusion,’ and ‘representation’ are often thrown around and emphasized but in a very superficial manner. Specialists will look at a catalog or commercial and suggest to include more people of color, nontraditional gender roles, or different body types. While all of these things are important, […]

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