How to Be a Rock Star at Anything
My newest piece for Life Hack has just been posted. It’s on “10 Steps to Be a Rock Star at Anything.” I hope you enjoy.
Category Archives: Non-Profit Advice
Lessons Learned From Email Spam
Just a few minutes ago, I received an email from “Your INVITED by SV” with the subject heading as “Dear KELLAN.COOPER VideoINclusioN NEWSLETTER!” Not only did I not sign up […]
Why People Hate to Buy a New Car
I guess you can say that I’ve been in the new car market for a while now. My current car has about a quarter million miles and has served […]
Avoid Using Auto-Reply Messages Like the Plague
These days, do you hear anyone complaining that they don’t receive enough email? “I wish I had more pointless messages coming into my overcrowded email box,” said no one ever. […]
How to Improve Your Open Rates
I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such a phenomenon (especially through AOL), that a […]
The Death of the Telephone
Last week, someone accused my work with social media marketing “irrelevant.” They claimed that organizations did not need an online marketing specialist, that it was a waste of resources. It […]
Putting All of Your Business Eggs in One Basket
There’s a saying that one shouldn’t put all of their eggs into one basket because of risk. The danger, however, is the other extreme: scattering and spreading oneself too […]
Why “Post Your Twitter or Facebook Page” Discussions Don’t Work in Linkedin Groups
Do you used Linkedin? If so, Linkedin Groups is a great feature to network and get to know professionals in industries beyond your current circle. It’s also a great way […]
The Best Social Media Site to Use
I often get asked: what’s the best social media site for bands? My business clients ask the same thing using different words: what is the best marketing channel to promote […]
A Sponsorship Proposal Template
Here’s a general outline/template that you can adapt to be more effective in your sponsorship packet. You should design your packet specifically for print as well as a digital file. […]
