3 Broad Impacts the Internet has made on Marketing
I was recently asked to profile three, broad ways the internet has impacted marketing. Here’s my take on it: The Internet has transformed marketing in a number of ways. Three […]
Category Archives: Business Development
The Community College Experience
Today, The Blog of the Century by The Century Foundation, featured a story about my community college experience. I talk a little bit on why, despite receiving numerous grants and […]
The Problem With Computers Running the World
Last week, the Associated Press Twitter account was hacked and a false claim was made about the White House being attacked. Immediately as a reaction, the stock market took a […]
Lessons Learned From Email Spam
Just a few minutes ago, I received an email from “Your INVITED by SV” with the subject heading as “Dear KELLAN.COOPER VideoINclusioN NEWSLETTER!” Not only did I not sign up […]
Branding Like a Badass
We often tend to think about branding in terms of our marketing properties: a logo, a website, social media accounts, printed materials. True, those are all part of “your brand,” […]
Why People Hate to Buy a New Car
I guess you can say that I’ve been in the new car market for a while now. My current car has about a quarter million miles and has served […]
Avoid Using Auto-Reply Messages Like the Plague
These days, do you hear anyone complaining that they don’t receive enough email? “I wish I had more pointless messages coming into my overcrowded email box,” said no one ever. […]
How to Improve Your Open Rates
I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such a phenomenon (especially through AOL), that a […]
The Death of the Telephone
Last week, someone accused my work with social media marketing “irrelevant.” They claimed that organizations did not need an online marketing specialist, that it was a waste of resources. It […]
Putting All of Your Business Eggs in One Basket
There’s a saying that one shouldn’t put all of their eggs into one basket because of risk. The danger, however, is the other extreme: scattering and spreading oneself too […]
